'Star theory'
Star theory is an idea that a 'Star' is not a real person- they are an image, not being themselves, to sell their products and gain them fans.

Richard Dyer
Dyer wrote about the roles of TV, film, and music and come to the conclusion that stars have certain features in common, that a star is an 'image' that is constructed out of a range of materials such as the way they are represented in the subsidiary media- through magazine articles, radio etc. Which they can construct themselves and create an image which addresses their target market. They are produced and consumed on their strengths of their meanings.
 The star is incoherent, Dyer believes this is based on two paradoxes.
Paradox 1.
the star must be extraordinary but yet ordinary for the consumer
Paradox 2.
the star must be present, yet absent for the consumer.

“In these terms it can be argued that stars are representations of persons which reinforce, legitimate or occasionally alter the prevalent preconceptions of what it is to be a human being in this society.  There is a good deal at stake in such conceptions.  On the one hand, our society stresses what makes them like others in the social group/class/gender to which they belong.  This individualising stress involves a separation of the person's "self" from his/her social "roles", and hence poses the individual against society.  On the other hand society suggests that certain norms of behaviour are appropriate to given groups of people, which many people in such groups would now wish to contest (e.g. the struggles over representation of blacks, women and gays in recent years).  Stars are one of the ways in which conceptions of such persons are promulgated.”