Pitch.
Our group ................ would like to pitch our music video to you that is going to be directed by Joe Leah, Connor Lovatt and Megan Hopkinson. We feel with the knowledge from all three of our members we feel that an great music video could be produced. The proposed song we are planning on doing our music video too is from the genre of pop as this is what we feel would be great for our target audience of teenagers with us knowing exactly what they want from our own personal experience as well as researching deeper into this area. 

The specific song that we have chosen is to the song 'Break free' a newly released pop song by Arianna Grande.  For our proposed music video we would be filming in a mixture of locations these being a studio (preferably all white studio as we have seen this in other music videos where it looks very effective when done well and we also believe that certain aspects could be reinvented for our video), natural settings outside to keep the quick change of locations that is often seen within pop music videos to keep up with the quick beat, or possibly an effect with the use of a green screen if we need a certain effect/location that would be nearly impossible to create for real on the budget provided.

The overall effect we are aiming for with this music video is a general happy feel good music video as these are the typical conventions that you would find when looking at pop video. As mentioned above our video will appeal to people aged from children through to teenagers because we believe these are the main group of people who would tend to watch these videos on the internet or listen to this type of music. Our music video will also be suitable for all ages because it will not be provocative like many in the industry that are made today.

Another reason that we would like to pitch our idea to you is because we now realise that the music industry is not just about the song but a lot of emphasis is placed on the videos now days with channels such as MTV as well as the large library that is available on YouTube. So if we could get your involvement within this task we feel that the music video would be more memorable and powerful hopefully allowing people who watch the video to remember it, eventually increasing the overall sales of the song.

So I hope you will consider this opportunity to produce our music video, our company, has the skills to create a professional and well known music video that will be remembered with our great filming/photography team, with editing skills that are able to create a high class music video, living up to the consumers standards of the song and what they should see.